As an astute business owner, one of your prime objectives is driving increased traffic towards your digital storefront – your website. One platform that can significantly aid in this goal is TikTok, a platform known for its viral, engaging content.
Setting up a business account on TikTok is just the first step in leveraging this popular platform to increase your website’s visibility.
But merely having a TikTok account isn’t enough to spur website traffic. What you truly need is to leverage TikTok’s bio link feature, providing a direct pathway from your TikTok account to your business website, potentially yielding considerable results.
What is a TikTok Bio Link?
Now you might be asking, “What is a TikTok bio link?”
Much like the bio link feature offered by other social media platforms, TikTok offers a space within user profiles where they can insert a clickable link. This utility proves to be beneficial for content creators as it aids in audience engagement and account management.
Moreover, when you are using TikTok for business, a TikTok bio link serves as a badge of credibility, enhancing your business’s authority and online presence.
Why You Should Add a Link to Your TikTok Bio
Adding a link to your TikTok bio is a simple yet highly effective way to keep your followers hooked to your profile and business account. It is just as important for you to learn how to duet someone on TikTok, find out what the top TikTok hashtags are, as well as other useful functions.
Here are three compelling reasons why integrating a link in your TikTok bio is a smart move:
- Boost traffic to your website: One of the most likely reasons you’ve established a business account on TikTok is to tap into a vast pool of potential customers and enhance your business visibility. In this pursuit, embedding a link to your business website in your bio is pivotal as it lets your followers know where they can find comprehensive information about your products or services.
- Engage your followers:The audience following you on TikTok demonstrates an inherent interest in your brand. By guiding them to your website via a bio link, they can gain a more profound understanding of your business ethos, your products or services, and the unique value you offer.
- Increase sales:A vital commercial advantage of incorporating a link into your TikTok bio is the potential for increased conversion rates. By turning your TikTok followers into website visitors, you increase the likelihood of transforming them into purchasing customers, ultimately boosting your sales.
How to Add a Link in a TikTok Bio
Given the growing popularity of TikTok as a social networking site to drive traffic and convert followers into prospects, a number of TikTok profile owners have started adding links.
Luckily, the process to add a link to a TikTok account is rather simple. Let’s take a look at all the steps to get started.
1. Open Your TikTok Account
The first thing you need to do is open the TikTok app from your phone.
2. Click on ‘Profile’
Next, tap the Edit Profile icon at the bottom right corner of the screen.
3. Tap ‘Manage Account’
In the upper right corner, you will see three lines. When you click on this, you will be taken to the Settings and Privacy page. Once there, click on the Manage Account option.
4. Change Your Personal Account to a TikTok Business Account
The next step is to switch to business accounts from personal accounts. You will be asked to select a category that best describes your business. The category account type will not be shown publicly. You need to click Next to continue.
5. Go Back to the Profile Page
You are now ready to edit your profile page.
6. Tap ‘Edit Profile’
When you tap Edit Profile, you’ll be able to create a clickable link.
7. Enter Your Website Link into the TikTok Box
Enter the URL you would like to feature on your profile. It’s worth noting that you can add links you feel will be useful for your business here. Here are some website option you may want to consider adding:
- Your business or personal website: This is the landing page where you showcase your business and highlight what sets you apart from competition.
- Your blog: Your blog is more personal where most users will be able to connect more closely with your brand.
- A product page: Is there a product range you are most interested to highlight to potential customers? Is there a clear link between such a page and the content you share on your business or personal account on TikTok? If yes, your audience will find this page useful.
- Your other social media accounts: A simple way to raise your social media profile is to add a link to your other social media platform accounts.
- Your ecommerce site: A quick tip to send viewers to go shop for your products is to add your ecommerce page link in bio.
8. Click the ‘Submit’ Button
Once you have added the links, hit the Submit button.
9. Make Sure the Link is a Clickable Link
It’s important to add clickable links to help your audience reach the right place. That’s why, you should be on your phone when you try to add a link in bio.
How to Put a Link in Your TikTok Bio Tips
Incorporating a link within your TikTok bio could prove tremendously advantageous for your business, potentially expanding reach and increasing conversions.
However, it’s crucial to consider several factors when utilizing this feature to ensure maximum effectiveness.
Here are some key strategies and tips to leverage when adding links to your TikTok business account:
Include the most important links: While it may be tempting to include multiple business-related links in your TikTok bio, it’s vital to remember the adage “less is more.” Overloading your bio with numerous links could create confusion for your viewers and dilute their focus.
Hence, concentrate on adding links that bear the most relevance and utility for your audience, like your business website’s home page, high-performing product pages, or links to your other social media accounts.
Keep the link in bio link short: In the interest of user experience, it’s recommended to keep your URLs succinct and easy to remember. Using URL shortening tools can be an effective strategy to achieve this.
Use bio link tools to share multiple links: A user-friendly approach to sharing multiple links without overwhelming your audience is utilizing bio link tools.
Platforms such as LinkTree enable you to craft a simplistic landing page housing all the links you wish to highlight, creating a one-stop hub for your followers.
Use emojis: Inject a bit of personality into your bio and draw attention to your link by integrating emojis. Whenever you post a new video or comment, consider adding an emoji when directing your followers to check out the link in your bio section.
Where is the link in a TikTok bio?
The link embedded within a TikTok bio is conveniently located inside the bio section of a creator’s profile page. It serves as a quick-access portal for followers to delve deeper into your business and offerings.
What can you use your TikTok bio link for?
If executed strategically, your TikTok bio link can act as a powerful promotional tool. It can draw attention to special offers, boost awareness about your products or services, or promote your business more broadly.
Make to also look into how to get verified on TikTok to make your account official. This adds an additional layer of trust and legitimacy to your business account, reinforcing the power of your bio link.
| Category | Without Link in TikTok Bio | With Link in TikTok Bio |
|---|---|---|
| Website Traffic | Limited traffic from TikTok due to no direct redirection. | Increased traffic due to direct access to your website via bio link. |
| Audience Engagement | Engagement confined within the TikTok platform. | Enhanced engagement as audience can easily visit your website for more content or products. |
| Business Promotion | Promotion mainly through TikTok content. | Additional promotional channel through the website link in bio. |
| Sales | Sales primarily influenced by content and promotions within TikTok. | Additional sales opportunities as users can directly access your product/service pages from TikTok. |
| Brand Credibility | Based solely on TikTok content and follower interaction. | Enhanced credibility due to website access, providing more information about your business. |
Image: Depositphotos
Josh Bonair
This does not seem to be working anymore. Did TikTok change something I missed?
Hi there Shubhomita,
Thank you for this article. I started TikTok today. However, now you need 1000 followers to add a link via business account. Yep. The plot thickens 😉
Kindest regards,
Amina
Carly Chapman
I switched my account to a business account, but I still don’t have an option to put a link in the bio, at least, not a clickable one. I don’t understand how this works.
i loVe the TikTok ❤️